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Flywheel Flats
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Target Practice Revenue Questions

#1 What is the audience size and content type?*
- Audience sized to fit digital marketplace demands (self-selected)
- General content- small audience
- Niche content- small audience- tribe
- Niche content- large audience
- Our audience has always followed us in the past
General- this is content that has a broad reach to consumers

Niche- Typically specific content for a small audience, though it can be general content for a small audience. Tribal is as we’ve discussed in class, emotional and socially relevant to this audience. Tribes can rally around sports, politics, special interests etc.
#2 Does the platform used to reach this audience have interactive capability? Explain.*
- Yes
- Via email
#3 What is the primary revenue or funding source?*
- Local advertising sales
- Member supported with 501c3 status
- User per time model or selling other content providers
- Government or foundation support (501c3)
- Member supported without 501c3 status
#4 What is the frequency of use of this content? Explain.*
- Multiple times a day
- Daily
- Weekly
- Occasionally
- If friends link to it
Pricing and revenue are impacted by frequency of use of content/product. This may speak to engagement level of the audience also. May not.
#5 Does this proposal include options for consumer to utilize additional products or services? Explain.*
- Very likely
- Probably
- Not likely
- Absolutely
#6 Does this content appeal to any of the 'Five Things Americans Want'? If yes, describe. Explain.*
- Yes
- NO
These wants can be the bridge between the content you offer and the needs every human has.
#7 Can the success of your idea/content be measured? Explain.*
- Yes, engagement levels
- Cost per thousand
- Word of mouth
- Advertiser success
- I don't think so
"You can’t manage what you can’t measure. What you measure gets better!"
#8 Is this proposal designed to generate additional revenue streams? Explain.*
- More than 3 additional streams
- Three additional streams
- Two additional streams
- One additional stream
- No
We know multi-purposing for additional revenue is a good thing.
#9 Will the structure of this proposal require employees to service both traditional media outlet and the digital products or only one. Explain.*
- Exclusively to one
- For cost savings, both
#10 Does this proposal utilize in any way a relationship to an existing brand?*
- Yes
- It is a new brand
- No
Can we sustain content at a profit with our planned cost structure and anticipated revenue? If we are forced to cut expenses we may not be able to deliver on the value proposition. Consumers are unforgiving on this!