Spring, 2013. Any use by any unauthorized person or persons for purposes other than the intended is strictly prohibited.
Students should read first for understanding, then to identify all relevant problems and finally to formulate strategies consistent with the goals of the various entities described herein. Consider yourself a consultant or an investor.
Cronkite City is a small to mid-sized western market with a media mix that is representative of most of America. It has four television stations, one newspaper and over 20 radio stations.
Read the following subpages for background information on the Case of Cronkite City. What follows is a narrative of the market, its competitive forces and the people who view, read and listen to Cronkite City’s media.